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About Us

Prolink Brands is a dynamic New Zealand-owned importing, wholesaling, and product development company since 2004.
We are proud to represent the Criterion and Tauris furniture brands in the New Zealand market.

Criterion has been a household name in NZ furniture for generations. 

The brand has been built on years of experience and research backed by reputation. Criterion believe you should choose furniture that is not just aesthetically pleasing but must also suit its purpose.

The high quality range has an emphasis on style and functionality and the new range of TV cabinets come in a variety of designs, shapes, colours and sizes.

Ensuring you can have a TV cabinet that blends in with your home décor or stands alone as a main feature of your living space.

The ever expanding range now includes matching coffee and side tables, wall cabinets as well as a stunning range of Desks. The brand is a market leader in this space and promises to deliver contemporary, dynamic, and trending designs. 

You can count on Criterion to deliver a high quality product that exceeds expectations.

Other Exciting brands represented by Prolink Brands include Westinghouse, Sheffield, Papillon, TCL, Baseline.